Respected Ghanaian rap icon Edem has described Ghana’s number one youth focused urban media platform YFM as having done outrageously well for urban music in the country.
Speaking to JOEL Orleans on the late afternoon show Dryve of Ur Lyfe as he premiered his new joint (Nyedzilo) which features The Mavins signed artist Reeekado Banks, Edem spoke about the contribution of the media outfit.
“On the real YFM is live and you people are real. I said it once on Twitter, I said YFM has done a lot with Urban Radio for urban music than any other radio station out there.
And Blakk Rasta called me and was like “Why talk about the thing so? Hitz FM do same thing.” And I was like “this is my opinion and it’s true, you guys break new music and this is how I see it.
There are stations that will play Hip record, there are stations that make people believe a song is a hit record, there are stations that will wait till the song becomes a hit before they start to bang it.
The people who break the music are much valuable because they believed in it from the beginning and that is very important for us. So big up.”