GeoPoll Releases TV and Radio Audience Statistics in Ghana, Q3 2016




GeoPoll, the world’s largest mobile survey platform, with a network of 200 million users in Africa and Asia has released the TV and Radio Audience statistics in Ghana for the third quarter.

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Ghana for Q3 2016. We examined both ratings and share for the top stations in Ghana. The below chart shows the average ratings for the top 10 stations during the peak hours, from 19:00 to 22:00.

Top TV Stations
gh_q3_2016_tvratings

UTV, Adom TV, and TV3 continue to compete for ratings from 7 to 8pm. UTV continues to own the highest ratings from 8 to 9pm. From 9-10pm, UTV maintains the top spot, averaging a 4.67 rating. The highest average rating during primetime is on UTV between 8:30-9pm with a rating of 5.73. Adom TV has improved in its primetime ratings compared to Q2, now averaging in the second position ahead of TV3, but still behind UTV. TV3 still captures the highest rating from 7 to 7:30pm.

GeoPoll also examined average share across the entire day during Q3 2016.

UTV lead the way averaging 19.9% of viewers, followed by Adom TV at 16.7% and TV3 in third with 15.2%.




gh_q3_2016_tvshare

Top Radio Stations

gh_q3_2016_radioratings-1

The graph above shows that Adom FM and Peace FM continue to lead in ratings at the national level. Citi FM is consistently third, followed by Joy FM which averages fourth. Peace FM achieves its highest rating between 6-8 AM with an average rating of 3.36 nationally.

GeoPoll also examined average share for Q3 2016:

Peace FM moved into the top spot, averaging 9.2% of all listeners, followed closely by Adom FM with 8.8%. Citi FM captured 4.7% average share, and Joy FM achieved 4.1%. The high share % for other stations outside the top 10 indicates the large number of radio stations in Ghana, which broadcast across the country at a regional level.

gh_q3_2016_radioshare

To get a complete breakdown of Ghana media data, including ratings by region, day-by-day data in 30 minute time blocks for TV and 2 hours for radio, and filtering by demographics and psycho-graphics, please click below to subscribe or see a demo of Kantar GeoPoll Media Measurement.

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