The researchers at the London School of Marketing analyze the different business ventures and marketing values of David’s family and finds that the family is worth £470 million ($712 million).
David Beckham and his nuclear family are richer than Queen Elizabeth, according to a report by the London School of Marketing. The researchers analyzed the different business ventures and marketing values of David and his family and found that the family was worth £470 million ($712 million).
“The Beckham brand has been used to advertise everything from designer clothes, to satellite television and even whisky,” CMO at the London School of Marketing, Anton Dominique, explained. Experts estimated that Brand Beckham generated around £40 million ($60.60 million) per year.
David’s soccer-related business Footworks is worth around £150 million ($227 million), the Beckham label is worth £70 million ($106 million) and Beckham Ventures, Victoria Adams‘s fashion business, is worth £60 million ($91 million). Combined with their non-business assets of an estimated £190 million ($288 million), the family is worth £470 million ($712 million). Meanwhile, the Queen, according to PEOPLE, with her castles, estates and collection of rare artworks is thought to be worth £340 million ($515 million).
“What’s also interesting is that the family name is almost as influential as any individual family member. For instance, Romeo Beckham won a very lucrative marketing contract with the fashion house Burberry,” Anton added. Similarly, Brooklyn Beckham who recently appeared on the cover of Miss Vogue has garnered 4.5 million followers on Instagram.
“The Beckham name has the Midas touch when it comes to advertising, even the mere mention of their name associated with a brand is a small news event in itself,” said the CMO of the famous family.