Drake’s ‘Views’ returns to No. 1 on Billboard 200 for 10th Week


Drake’s Views enters double-digit territory at No. 1 on the Billboard 200 chart, as the album jumps 2-1 to collect a 10th nonconsecutive week atop the list. The set earned another 92,000 equivalent album units in the week ending July 14 (down 22 percent), according to Nielsen Music.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new July 30-dated chart (where Views is No. 1) will be posted in full to Billboard’s websites on Tuesday, July 19.

Views spent its first nine weeks on the chart at No. 1, then stepped aside a week ago for Blink-182, which opened at No. 1 with California. The latter album slips to No. 3 in its second week with 37,000 units (down 80 percent).

Views is only the 10th album in the last 20 years to spend 10 weeks at No. 1.

In addition, Views now has the most weeks at No. 1 for an album by a solo male artist since Billy Ray Cyrus’ Some Gave All wrapped a 17-week run at No. 1 on Oct. 30, 1992. (Views surpasses Usher’s nine-week run at No. 1 with Confessions in 2004.)

Views’ reign at No. 1 is driven mainly by its strong popularity on streaming services. In the latest tracking frame, 58,000 of its units were powered by SEA (63 percent of the album’s total units for the week).

That said, it’s not as if the album hasn’t sold well. Views is the highest-selling album released in 2016, with 1.34 million copies sold. It’s the second-biggest selling album overall in 2016, behind Adele’s 25 (which was released in 2015) with 1.44 million. (25has sold 8.88 million overall.)

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