Ghanaian born musician and CEO of Black Avenue Music, Desmond Blackmore popularly known as D-Black has prior to the release of a new freestyle titled Energy explained why he “digressed” from hiphop, the genre he is well noted for.
In a series of tweets perhaps to get the buzz going in anticipation of the new single, the multiple award winner explained digressing from hip-hop was tactical since he had to get down to the people and make it to the charts.
Read the tweets; (Unedited)
“Alot of peeps been talking bout I’ve digressed from hip-hop.. I’m not spitting bars.. I’ve switched up…the lyrics sound wack..
I gotta dumb it down 2 touch the masses.I gotta be on the charts wit the cats rapping in Twi, Ga, Pidgin, Ewe. I gotta have a nationwide hit.
I gotta have them rap with me after every 4 bars..I gotta headline shows in Tamale, Sunyani cha..I got feed the fam and cake up Chale !!
So yea we dropped the bar lyric wise, but became more successful Gods grace. But yea with that being said, sorry I did..2moro we back @ it”
The rapper also pointed out that he was one of the very few anglophone rappers making commercial hit songs.
“Ok..Well..A lot ppl forget that I’m one of the only anglophone rappers who successfully makes commercial records that blow up on local radio.
It was essential for survival ..We can’t list English / anglophone rappers known nationwide that can headline concerts cha. Sad but reality.
I can’t rap in any local language, I don’t have a firm enough grasp of em to. So these English bars gotta be basic enough to touch every1
I’m not an m.c .. I’m an entertainer , a business .. We can’t all be lyrically gifted. All you can be is YOU. Tomoro we go drop some hiphop”
D-Black’s new freestyle Energy drops May 27 2015.